MUSINSA earth,
a curation shop for sustainable lifestyle and fashion brands
Launched in January 2023, MUSINSA earth suggests conscious brands that prioritize sustainability, ensuring that every purchase contributes to a better world. In addition to a selection of sustainable brands, MUSINSA earth spreads its message through contents titled ‘New-stylish People.’ highlighting artists and creators who fearlessly raise their voice and act for meaningful causes.
MUSINSA POP-UP @Tokyo,
showcased Korean fashion brands and culture to Japanese trendsetting community
In April 2023, MUSINSA launched a pop-up store in partnership with brand ambassador New Jeans, under the theme ‘SEOUL発 TOKYO初’(Embarking from Seoul, First Landing in Tokyo). The event showcased 24 cutting-edge Korean fashion brands including Kijun, amomento, THUG CLUB, 2000Archives and more, attracting an impressive attendance of 30,000 people over 10 days including fashion influencers and local media.