“AEAE is a brand that sets itself apart with new and different graphics, logos, and vintage color schemes every time, and it's a brand that knows how to capture the zeitgeist and cultural trends with its lookbooks. So we thought it would be a more meaningful collaboration if we could do a MUSINSA Edition with an artist or musician who could express their thoughts in a creative way, so we pushed for this collaboration.”
“Peakboy has a history with MUSINSA, having collaborated with MUSINSA several times. He is interested in expressing his thoughts through music and other content, and is eager to collaborate with AEAE on a new collaborative experience.
Since AEAE's headquarters is in Daegu, Peakboy visited the headquarters a few times, and we were able to discuss ideas for the MUSINSA Edition product with great enthusiasm, resulting in a good collaboration.”
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- Energy Marketing Team in charge of planning MUSINSA edition
“We had a lot of conversations with Peakboy about social media, and we thought it was a topic that would resonate with the public. We also thought it was an opportunity to bring AEAE to a wider audience through the MUSINSA edition, so we decided to participate in this collaboration."
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“When it comes to the MUSINSA edition, we put a lot of emphasis on authenticity, because that's what drives fandom customers to buy. For creators, it's about not just knowing the brand, but actually wearing it, and for brands, it's about being willing to understand and study the creator."
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- Energy Marketing Team people who make the MUSINSA edition with authenticity.
