The online fashion platform, Musinsa, expands its brand partnership of "Musinsa Boutique," a luxury select shop.
Musinsa Boutique concluded an agreement with OTB, the parent company of iconic fashion brands such as Diesel(a premium denim brand), Jil Sander, Maison Margiela, Marni, and Victor&Rolf. OTB Group recently established 'OTB Korea' and appointed Musinsa Store as its official online partner to strengthen its position in the Korean market through online sales and cooperative marketing.
Maison Margiela, Marni, and Diesel are the brands Musinsa will be officially developing in hands with OTB domestically. Musinsa will be launching new products of these brands starting with the 'Fall/Winter 2022' series through 'Musinsa Boutique.' In addition, cooperative marketing in all possible ways will be conducted to strengthen the marketing of the said brands domestically.
Musinsa's competencies in promoting various brands for more than ten years as a vertical commerce fashion platform were rated high upon appointing an online partner. It seems that high expectations are given to Musinsa to be a good partner of the OTB Group on targeting the young consumers in their twenties and thirties to increase the brand preference.
CEO Han Mun-il claimed, "We are planning to increase the supply of reliable products through collaboration with global brands to increase customer satisfaction," and added, "Musinsa will strive hard and actively collaborate for various global brands that are receiving much attention domestically for the consumers to easily find them."