Online fashion platform MUSINSA will be the exclusive seller of the Capsule Collection, the first collaboration between Spanish luxury fashion house LOEWE and Swiss performance brand On, in the Republic of Korea. Sales will start on April 10th through the luxury specialty shop MUSINSA Boutique.
The goal of LOEWE’s collaboration with On is to share the idea of a sustainable future. LOEWE has successfully accomplished the trek towards a new approach to functional artisan technology through the company’s collaboration with On. The Capsule Collection collaboration between the two brands is characterized by the combination of the craftsmanship of skilled artisans with many years of experience and cutting-edge technology to create sustainable products.
The LOEWE x On Capsule Collection consists of the following: two functional forms of footwear (Cloudventure nylon running shoes and Cloudrock nylon hiking boots) and ready-to-wear clothing (performance t-shirts, running pants, parkas, and waterproof anoraks).
The Cloudventure and Cloudrock series are On’s signature products. They have retained their original innovative features such as the Missiongrip™ rubber outsole and Speedboard™ midsole hidden plate for outstanding traction and ground adaptability.
LOEWE added the following benefits to create the LOEWE Limited Edition products: unique colors inspired by nature, outsoles with hand-pressed marble details, recycled polyester toplines, brass eyelets, and matte or iridescent mudguards. The two functional forms of footwear found in the LOEWE x On Capsule Collection come in five colors: gradient khaki, gradient gray, gradient blue, gradient orange, and space blue.
The ready-to-wear clothing has two color combinations for both men and women with a gradation effect of khaki, blue, and orange. The brands worked to create a natural look and style that would make the clothes appear as though they had been exposed to various elements over the years.
The gradation effect of khaki, blue, and orange has gone through a delicate hand-finishing process to enhance the design, which includes the following: running pants equipped with ventilation holes and mesh protectors on the knees to provide breathability and UV protection, waterproof anoraks with excellent absorbency, and temperature-controlled performance t-shirts.
LOEWE will officially launch the LOEWE x On Capsule Collection on April 10th Korea Standard Time. MUSINSA, the number one online fashion platform in the Republic of Korea, has been recognized by LOEWE as the only online retailer in Korea.
MUSINSA plans to conduct a marketing collaboration related to sales of the Capsule Collection through MUSINSA Boutique, a luxury brand specialty store that was launched in June 2021.