musinsa standard Unveils its Flagship Store in Dongseong-ro, Daegu on September 22nd

September 1, 2023

Daegu, September 1, 2023  — musinsa standard, a contemporary basic style casual developed by MUSINSA, announces the grand opening of its flagship in Dongseong-ro, Daegu, on the 22nd of this month. This marks the first instance of musinsa standard venturing beyond Seoul to launch an offline store.

The 'musinsa standard Dongseong-ro' will be located at Young Square Daegu, spanning five floors, including three above-ground levels and two subterranean tiers, covering an expanse of 1,765m2. This space stands as the largest among musinsa standard's offline domains.

The ground floor will feature an extensive selection of casual and denim wear for both men and women. Women’s fashion will be showcased on the subterranean floors, while the 2nd and 3rd floors cater to male shoppers. The second floor is dedicated to showcasing leather shoes, accompanied by a range of exclusive offerings unique to the Dongseong-ro flagship. Additionally, the athletic line ‘musinsa standard sports’ awaits customers. Ascending to the third floor, a "Slacks Focus Zone" unveils itself, showcasing a curated selection of slacks in a spectrum of fits and hues, promising a silhouette for every preference.

Beyond the extensive range of fashion offerings, convenience stands out with an array of enhanced services. A total of 28 fitting rooms, distributed across the women's and men's floors — 11 and 17 respectively. Among these, three are fashioned as 'Live Fitting Rooms', equipped with displays that offer screen mirroring capabilities and adjustable color-enhancing lighting, making them perfect for short-form videography. Additionally, the brand provides the Pick-up Locker, ensuring a seamless O2O experience that allows online purchases to be instantly accessible within the offline store.

Gunoh Lee, head of musinsa standard, said that "Starting with the opening of our flagship store in Dongseong-ro, Daegu, we plan to progressively expand the offline shopping experience of musinsa standard beyond Seoul.” He added “Moreover, we are excited to announce our plans for offering limited-edition products and a series of engaging events exclusively designed for customers visiting Daegu.”