MUSINSA Opens Its First Offline Flagship Store

October 17, 2023

MUSINSA, South Korea’s leading fashion company, announces the grand opening of its first offline flagship store on October 27. Located at the center of Daegu city, MUSINSA’s first offline flagship store features a diverse range of styles of about 200 brands from casual to formal and beyond. 

Spanning 3 floors and covering 2,096 square meters, MUSINSA DAEGU aspires to be the ultimate destination for discovering the latest trends in K-fashion. This offline flagship store offers an extensive collection of brands, including Rockfish Weatherwear, ESPIONAGE, Yale, Codegraphy, Pottery and more. The store also introduces shop-in-shop concept spaces like thisisneverthat, STAND OIL and Youth. For sneaker enthusiasts, MUSINSA Daegu presents a special section showcasing global brands such as Dr. Martens, Vans, Salomon, Adidas, Asics, and Puma. Furthermore, as a special treat for customers, exclusive limited-edition apparel from brands like Discus Athletic, Balansa, and SATUR will be available. 

In the coming month, MUSINSA is set to unveil its second flagship store in Hongdae, Seoul. MUSINSA Hongdae will showcase a diverse selection of approximately 150 brands, ranging from street casual to formal styles. Spanning across 1,530 square meters, from the basement to the 3rd floor, MUSINSA Hongdae is poised to become a must-visit destination for both locals and foreigners alike, given its prime location.

What sets 2 offline flagship stores of MUSINSA are their seamless integration of the online and offline shopping experience. Real-time price synchronization ensures that customers enjoy the same benefits offered exclusively to members, including points and discounts based on their membership.

Each product in the store is labeled with a QR code, allowing customers to easily access their member-exclusive benefits in the online store. For added convenience, a 24-hour pick up locker is located outside the store, making order items direct.

MUSINSA’s official statement explains, “The most distinguished feature of our offline flagship store is that it offers the same customer benefits and experience, both online and offline." A company spokesperson added, "Starting in Daegu and Hongdae, We plan to continue introducing the latest fashion trends and expanding the number of touchpoints for our partner brands to connect with customers in person.”