MUSINSA launched the 'SS(Spring/Summer) Presentation' campaign globally, unveiling the trendsetting keywords for the upcoming season on March 5 . This campaign showcases five key trends through captivating photographs featuring K-fashion brands.
Under the theme of ‘New Season Begins,’ the 24 S/S Presentation introduced 5 keywords, including Soft Utility, Denim On Denim, Refined Casual, Grunge Revival, and Sportscation. Leading K-fashion brands on MUSINSA such as 1993STUDIO, codegraphy, GLOWNY, LAFUDGESTORE, and thisisneverthat were showcased on this campaign photograph.
Photographed by the internationally esteemed fashion photographer Hong Jang-hyun, the concept of the photograph is “Dress to Express,” inspired by MUSINSA customers who use fashion to showcase their personality and style.
Expressing his enthusiasm, Hong Jang-hyun stated, "Embarking on this collaboration with MUSINSA through the 24 S/S Presentation holds special meaning for me. Through my lens, I aimed to capture various dimensions of models’ self-expressions, fostering a genuine connection between MUSINSA and its customers."
A MUSINSA representative mentioned, "The 24 S/S Presentation stands as a cornerstone of MUSINSA's premier fashion content, marking the beginning of a new season and emerging trends. Our collaboration with photographer Hong Jang-hyun has allowed us to present a visually compelling showcase, enhancing the allure of K-fashion brands.”
For more information, visit the campaign page at MUSINSA global: https://global.musinsa.com/promotions/ss24pt