29CM, a unique fashion & lifestyle platform, has surpassed USD 725 Million in cumulative transaction volume this year, solidifying its position as the leading platform for women’s brand fashion. Building on this momentum, 29CM aims to expand its influence beyond online women’s brand fashion to the broader women’s fashion market.
As of May 24, 29CM’s annual transaction volume surpassed USD 725 Million—a record-high performance and a more than 54% increase compared to the same period last year. Monthly Active Users(MAU) also rose by 43% year-over-year as of October, contributing to the platform’s growth. Since 2021, 29CM has maintained a strong upward trajectory, with an average annual growth rate of 64% over the past three years.
Driving this standout growth was 29CM’s highly curated strategy focused on women’s fashion. The platform built trust by excluding unbranded and relabeled (fake-label) products, instead offering a carefully selected range of brands with clear identity and strong design. By also featuring stylish home goods, 29CM resonated with its core audience—women aged 25 to 39 who value taste and individuality. As a result, the number of female customers increased by around 30% year-over-year, and the average order value per customer surpassed USD 167.
As the number of high-spending female customers increased, a new wave of popular women’s fashion brands joined the platform and delivered strong results.
Trimming Bird, which launched on 29CM in April, recorded USD 870,000 in single-day sales after being featured in the platform’s weekly “New on Wednesday” spotlight for new brands. This year’s breakout brand, Dainit, surpassed USD 507,000 in sales on its launch day, boosted by a live show hosted by CEO Kim Dain on “29 Live” In addition, more than 28 women’s fashion brands recorded over USD 72,000 in sales within a month of launching on the platform. As a result, as of mid-November, total transaction volume for women’s fashion and accessories rose nearly 60% year-over-year.
The home category also saw significant growth, with transaction volume increasing by 150% year-over-year as of mid-November. Reflecting customer preferences driven by taste and lifestyle, 29CM rebranded its home section as “29 Home” in January and has since focused on offering heritage home brands such as Sabre and Le Creuset. Its seasonal campaign, “29 Home Week” held in the first and second halves of the year, continued to build anticipation by providing exclusive deals on curated home products—resulting in a 50% increase in sales in August compared to January.
The biannual mega-promotion “29 Week” also played a key role in driving performance. The “2024 Winter 29 Week” generated over USD 82.3 million in sales over 10 days. Combined sales from both the spring and winter editions of this year’s 29 Week rose 61% year-over-year. A consistent focus on featuring customers’ most-loved brands with curated, high-sensitivity selections and compelling discounts contributed to the campaign’s strong performance.
As 29CM’s credibility and influence in the industry grew, more global sports brands began officially launching on the platform. In July, adidas selected 29CM as an official retail partner, introducing over 100 products across its core sneaker lines and women’s sportswear. Other global sneaker brands such as Salomon and New Balance also maintained strong momentum, leading to a nearly 60% year-over-year increase in transaction volume for the global sports and sneakers category as of mid-November.
Junyoung Park, Head of Commerce at 29CM, stated, “We plan to build on this year’s explosive growth in women’s fashion and expand it further next year. Leveraging our experience and curation expertise in the fashion category, we will strengthen collaborations with emerging home brands to drive continued growth in the lifestyle market as well.”