MUSINSA TRADING, a subsidiary of MUSINSA specializing in fashion brand business, has signed an official distribution agreement for the renowned athletic brand Champion in the Korean market.
On June 1, MUSINSA TRADING entered into a strategic partnership with Authentic Brands Group(ABG), a global brand management company, to officially import and distribute Champion products in Korea.
Since its founding in 1919, Champion has earned global acclaim as a beloved brand through over a century of continuous innovation in quality and design. The brand offers an extensive range of athletic and lifestyle apparel—including activewear, sweatshirts, sweatpants, team uniforms, footwear, and accessories. Known for introducing the first-ever hooded sweatshirt, Champion holds an iconic heritage and a distinctive place in sportswear history.
Through this partnership, MUSINSA TRADING has obtained exclusive rights to manage Champion’s key categories—such as apparel and fashion accessories—within Korea. The company will introduce Champion’s global product lines—including those from Asia, the U.S., and Europe—alongside exclusive collections for the Korean market.
“We initiated this partnership based on our conviction in Champion’s strong heritage and originality in the athleisure category, as well as its vast potential for further growth.” said Jihoon Lee, CEO of MUSINSA TRADING. “By leveraging our capabilities in branding, marketing, and distribution, we will work closely with Authentic Brands Group to authentically deliver Champion’s global brand assets and value to the Korean market.”
Meanwhile, MUSINSA TRADING is actively engaged in the official distribution of promising global fashion brands in the Korean market, such as Dickies, JanSport, and Havaianas. The company has also partnered with rising designer labels such as 032c, NOAH, Marine Serre, and Sleepy Jones, supporting their successful entry into Korea.