MUSINSA will exclusively release limited-edition merchandise for global artist Lisa’s first solo album, ‘Alter Ego’, in Korea, and host an offline pop-up event at the MUSINSA Seongsu Store@Daelim Warehouse.
At noon on June 10, MUSINSA will launch the MD collection for Lisa’s solo album through MUSINSA DROP, a service that features exclusive products in collaboration with leading brands and artists.
The collection captures Lisa’s distinctive musical identity and style, featuring a wide range of items. It includes 13 apparel pieces such as T-shirts, zip-up hoodies, and track pants, as well as 21 accessory items including speedy ball caps and tote bags. The apparel line is designed with five unique character illustrations that reflect the concept of the album and Lisa’s personality, enhancing its collectible value. The collection also introduces keychains and light sticks inspired by Lisa’s signature star motif.
To coincide with the DROP release, MUSINSA will host a pop-up event at MUSINSA Store Seongsu@Daelim Warehouse from June 10 to 16, celebrating the launch of Lisa’s first solo album. Visitors will have the opportunity to explore and purchase the MD collection in person, along with immersive, hands-on experiences. In particular, the event features an interactive room and a listening zone that allow visitors to experience Lisa’s unique musical world and signature style.
An exclusive fan meetup and autograph session with Lisa will be held on the final day of the pop-up(June 16). Customers who purchase the limited-edition official MD online or in-store will be entered into a lottery for a chance to attend.
A MUSINSA official commented, “As this merchandise collection reflects Lisa’s original style and artistic identity, we anticipate a highly positive response from her fans.” They added, “By launching the album MD both online and offline through MUSINSA DROP, we aim to offer fans a distinctive and memorable experience with a global artist.”