MUSINSA achieved a strong debut for Matin Kim, a brand operated by HAGOHAUS and officially distributed by MUSINSA in Japan, attracting over 4,000 visitors within just four days of opening its first offline store.
Matin Kim’s first-ever offline store in Japan, the Matin Kim Shibuya Store, opened on June 24 at MIYASHITA PARK, a cultural complex located in Tokyo’s Shibuya district. Spanning approximately 125㎡, the store showcases over 350 items, including pieces from the Spring/Summer 2025 collection and the brand’s high-end line, KIMMATIN. The pre-opening event, held on June 23, drew significant attention, with more than 500 guests in attendance—including Japanese media, fashion industry professionals, and influencers.
On its official opening day, June 24, the Matin Kim Shibuya Store welcomed over 1,000 visitors and generated ¥8 million(approx. $55,000) in sales—more than double the initial daily target. Including the weekend, the store attracted a total of over 4,000 visitors through June 27, recording cumulative sales of approximately ¥32 million(approx. $235,000) over the four-day period.
Over the four-day period, more than 100 items sold out, with strong demand from local customers for Matin Kim’s signature logo products such as the △Logo Cropped Top, △Lettering Washed Ball Cap, △Half Shirring Ribbon Round Bag, and △Matin Poppin Eco Bag. Thanks to high demand among women in their 20s and 30s, the store surpassed its projected one-week sales target within just two days.
This achievement marks a significant milestone for Matin Kim, demonstrating the brand’s successful entry into Japan’s offline fashion market beyond online channels and pop-up stores. By capturing the attention of local consumers in Tokyo’s Shibuya—one of the city’s most competitive retail districts, home to leading global luxury and domestic fashion brands—Matin Kim has proven its brand strength in the market.
A MUSINSA official stated, “Our localization strategy—built on insights gained through the MUSINSA Global Store and previous pop-up experiences, as well as a deep understanding of local customer demand—has translated into strong offline performance.” They added, “We plan to accelerate the expansion of offline touchpoints so that more local customers can experience the brand firsthand”