Global contemporary fashion brand Noah will officially launch on MUSINSA on June 22.
Noah, a New York-based brand, is known for its unique designs that blend street sensibilities with classic style. It has built a loyal following both in Korea and internationally with a strong focus on the environment, social responsibility, culture, and sustainability.
Noah entered the Korean market in November 2023 through a partnership with MUSINSA TRADING, launching its first domestic brand store, ‘Noah City House’, near Dosan Park in Apgujeong — the fourth of its kind globally, following locations in the United States and Japan. After opening its official online store in 2024 to communicate its brand identity, Noah is now expanding its reach to online customers through its entry into MUSINSA this year.
Noah’s 2025 S/S collection will launch on MUSINSA on June 22, coinciding with the brand’s official entry to the platform. The new collection features a refined lineup designed for those who seek sophisticated, everyday style — with clean silhouettes, intricate details, and premium materials. In addition, MUSINSA will also offer the brand’s beloved items, including its signature core logo series.
A MUSINSA official said, “We aim to offer a broader brand experience not only to loyal fans who resonate with Noah’s lifestyle and commitment to sustainability, but also to Korean customers discovering the brand for the first time.” They added, “We hope that Noah’s launch on MUSINSA will serve as an opportunity to expand its customer base and create synergy across both online and offline channels.”