MUSINSA reported its consolidated financial results for Q1 2025, recording revenue of $212.3 million, operating profit of $12.8 million, and net income of $11.4 million.
In the first quarter of 2025, MUSINSA recorded revenue of $212.3 million, marking an increase of approximately 12.6% compared to the same period last year. Operating profit reached $12.8 million, up 24% from $10.3 million in Q1 2024. Net income came in at $11.4 million, representing a 104% increase year-over-year.
MUSINSA achieved double-digit growth in both revenue and operating profit in the first quarter of 2025, despite a sluggish domestic market and the seasonal slowdown in fashion. This performance was driven by the company’s solid business foundation across key categories, including fashion, beauty, sports, and lifestyle.
In the offline sector, MUSINSA continues to see steady growth in foot traffic at its MUSINSA Store multi-brand shop and its private-label brand, MUSINSA STANDARD. In March alone, the number of visitors to MUSINSA STANDARD offline stores surpassed 2.1 million, with cumulative Q1 foot traffic exceeding 4.7 million. As of April, foreign customers accounted for nearly half of total sales at the five MUSINSA STANDARD stores tailored for international shoppers — located in Hongdae, Gangnam, Seongsu, Myeong-dong, and Hannam.
Amid continued consumer spending contraction, MUSINSA entered an emergency management system in April and has since focused on improving operational efficiency by eliminating internal inefficiencies. However, the company remains committed to making strategic investments in offline expansion and global market entry, as part of its long-term goal to secure future growth through new business initiatives.
Joonmo Park, CEO of MUSINSA, stated, “The results of our focused and selective investment approach—centered on incubating emerging designer brands and diversifying into new categories—began to show in Q1.” He added, “However, due to continued weakness in consumer sentiment and rising uncertainty in the second quarter, we will maintain our emergency management system to navigate the challenging market conditions.”