Korea’s Brooklyn, Seongsu: What’s the Must-Visit Shopping Spot?｜The K-Fashion Edit by MUSINSA Vol.2

☑️Today’s Topic
In the U.S., Brooklyn is a prime example of an industrial district reborn into a creative, cultural hotspot. Korea has its own version: Seongsu-dong. Once a quiet factory zone, it’s now a stylish neighborhood packed with cafés, showrooms, and galleries—earning the nickname “the Brooklyn of Korea.” It’s one of the hottest destinations right now—where global luxury houses, fashion labels, and beauty brands alike are all making their mark.

Even in Seongsu—now a cultural haven for hipsters—one name stands out for leading the K-fashion movement through a bold showcase of Korean designer brands: MUSINSA. As Korea’s leading fashion platform, MUSINSA has established its presence in Seongsu with multiple concept-driven offline stores, each offering a distinct take on Korean style. Let’s take a look at three must-visit MUSINSA stores that are now essential stops on any Seongsu shopping trip.

🔥The Ultimate K-Fashion Hub: Musinsa Store Seongsu@DaelimChanggo

Musinsa Store Seongsu@DaelimChanggo keeps the raw, industrial vibe of Seongsu’s factory roots. Curated as a global and women-focused destination, it showcases over 100 hip K-fashion brands — all handpicked by MUSINSA. Just a 3-minute walk from Seongsu Station Exit 3, it’s as accessible as it is stylish.

Inside, discover the hottest emerging womenswear labels, Seongsu’s largest shoe wall lined with hundreds of sneakers, and rotating pop-ups spanning K-beauty, K-pop, and more. Plus, tax refund kiosks on-site make shopping even smoother for global visitors.

📍 3-minute walk from Seongsu Station Exit 3
🔗 Visit MUSINSA Store

🖤The go-to select shop for K-POP idol stylists : Musinsa Empty Seongsu

Musinsa Empty Seongsu is a high-sensitivity concept store where you can explore niche local and global brands with strong identities rather than widely known labels. It’s the perfect spot for those seeking unique fashion items, even at a higher price point. Located right in front of Seongsu Station Exit 3, the store stands out with its bold black-and-white exterior and minimalist design.

Inside, you’ll find the most hyped high-end designer brands of the moment — one reason why it’s a regular stop for K-POP idol stylists. The store also draws crowds with exclusive offline events, from brand pop-ups to limited “EMPTY Exclusive” collections that often spark open-run lines.

📍 Right outside Seongsu Station Exit 3
🔗 Explore MUSINSA EMPTY 

🧥The #1 Modern Basics Brand in Korea: Musinsa Standard

Musinsa Standard has earned a reputation as the most sought-after SPA brand among Korea’s MZ generation. It offers a wide range of well-designed essentials—from timeless basics to trend-forward pieces with refined details—all at accessible prices. The brand’s influence goes beyond everyday fashion; Musinsa Standard was also selected to design the official uniforms for Korea’s national athletes at the 2023 Hangzhou Asian Games and the 2024 Paris Olympics.

Musinsa Standard Seongsu is designed as a curated experience: products are styled by theme and season, making shopping intuitive. One of its standout features is the Live Fitting Room, which offers a unique try-on experience. Visitors can choose the lighting color and use a smartphone-connected portable display, allowing them to create content like selfies and short-form videos in real time.

📍 Walkable from Seongsu Station Exit 3
🔗 Shop Musinsa Standard