MUSINSA TRADING, MUSINSA’s subsidiary specializing in brand business and distribution, has opened a new store for global workwear brand Dickies on the 3rd floor of Yeongdeungpo Time Square in Seoul.
Since 2024, MUSINSA TRADING has been the official distributor of Dickies in Korea, driving localized product planning and brand positioning anchored in the label’s heritage. In the first half of this year(January–June), Dickies’ domestic sales in Korea grew 75% year-over-year, demonstrating strong and stable momentum.
The newly opened Yeongdeungpo Times Square location, which began operating on the 24th, is the first Dickies store in a shop-in-shop format. It marks the brand’s second offline base in Korea, following the opening of ‘Dickies Seongsu’ in Seoul’s Seongsu neighborhood in March last year.
The Yeongdeungpo Time Square store features Dickies’ best-selling core items alongside new products from the brand’s Fall/Winter 2025 collection. The space also carries the collaboration line between Dickies and Thrasher — a subculture-driven fashion brand — which was unveiled on the 17th of this month.
To celebrate the opening, a special promotion will run through November 7. A limited quantity of popular items — including the Big Logo Long Sleeve, the Eisenhower Jacket, and the Big Logo Knit — will be available at up to 50% off. Customers who purchase items from the Dickies × Thrasher collaboration line will also receive a limited-edition collaboration beanie while supplies last.
A MUSINSA TRADING official said, “Starting with the Yeongdeungpo Time Square store, we plan to gradually expand Dickies shop-in-shop locations across key commercial districts. We aim to strengthen customer touchpoints by offering offline spaces where shoppers can directly experience the brand’s authentic workwear heritage and originality.”