29CM has surpassed KRW 1 trillion(USD 730 million) in annual transactions as of October 29, 2025—one month earlier than last year. The platform continues its trillion-won growth streak for the second consecutive year. Building on its strong momentum, 29CM aims to go beyond women’s fashion and solidify its leadership across the broader lifestyle market.
As of late October 2025, 29CM’s cumulative annual transaction volume exceeded KRW 1 trillion, marking a record performance. Since its acquisition by MUSINSA in 2021, the company’s GMV has more than tripled, achieving an average annual growth rate of 40% over the past four years.
The primary driver behind this growth has been the steady expansion of the women’s fashion category. Following the MUSINSA acquisition, 29CM has strengthened partnerships with domestic women’s designer brands and introduced various support programs to enhance category competitiveness. Since last year, it has also expanded collaborations with established and global brands while creating new touchpoints between brands and customers through both online and offline campaigns.
Notably, 29FashionWeek has become one of the most anticipated events among women in their 20s and 30s, offering early access to new SS and FW collections. The event’s transaction volume for the first and second half of 2025 rose 30% year-on-year.
Individual brand performance has also been remarkable. As of October 2025, the number of domestic women’s brands generating over KRW 5 billion in annual GMV on 29CM has increased more than eleven-fold compared with 2021. Key brands such as △RONRON, △LOW CLASSIC, △LEVAR, and △URAGO have maintained strong growth, while emerging names including △THE BARNET, △FOETO, and △HAAG have rapidly built loyal followings with distinctive design and quality. Global sports brands such as New Balance, Salomon, adidas, and Arc’teryx have also strengthened their collaborations with 29CM—most recently joined by Nike in October 2025.
The Home category has become a new growth engine for 29CM. Transactions in the lifestyle segment “29HOME” increased 40% year-on-year as of October. The lifestyle concept store '29HOME Seongsu', opened in June, attracted 400,000 visitors in just four months, quickly establishing itself as a landmark in Seongsu-dong. Offline exhibitions such as 'Inventario: 2025 Stationery Fair' and the 'DDP Design Fair' also drew 25,000 and 30,000+ visitors respectively—offering partner brands new opportunities to engage with customers and driving further sales growth.
Beauty and Kids categories are also showing strong potential. Through large-scale beauty campaigns like 29BeautyWeek (held twice annually) and monthly content series This Month’s Beauty Forecast, 29CM’s beauty GMV doubled year-over-year by October 2025. In August, the platform launched '29KIDS Seongsu', a curated kids’ select shop targeting fashion-forward women aged 25–39. Within one month of opening (Aug 27 – Sep 26), 29CM’s kids category sales increased nearly five-fold year-over-year.
A 29CM representative said “We are thrilled to have reached KRW 1 trillion in annual transactions one month earlier than last year—especially ahead of our major year-end event, 29Week, which typically drives the strongest seasonal sales. Going forward, 29CM will continue to deepen its understanding of the sophisticated tastes of female customers aged 25–39 and accelerate growth across women’s fashion, home, beauty, and kids categories.”