MUSINSA’s beauty brand WHIZZY, targeted at customers aged 17–21, has officially entered Japanese retail chain Don Quijote, marking the brand’s first full-fledged push into overseas markets.
Last month, WHIZZY signed a distribution agreement with Don Quijote and began in-store sales. MUSINSA first introduced 16 WHIZZY SKUs at the cosmetics section of MEGA Don Quijote Shibuya, one of the chain’s flagship locations in Tokyo.
Don Quijote is a nationwide offline retailer in Japan carrying fashion, beauty, food, and lifestyle goods. In collaboration with Don Quijote, MUSINSA plans to expand WHIZZY to 300+ stores across Japan by early next year.
Products now sold at Don Quijote include: △Glow Up Tint 6 colors(approx. USD 8.94 each) △Free & Easy Eyeliner 5 shades(approx. USD 6.88 each) △Slick Move Lip & Cheek 5 shades(approx. USD 9.63 each)
Although it has been less than a month since launch, WHIZZY is earning positive feedback among local female customers in their teens and 20s for its accessible pricing and on-trend sensibility.
Launched in Korea this February, WHIZZY is MUSINSA’s beauty brand dedicated to women aged 17–21. This marks the brand’s first global market entry, and its placement in a high-traffic Japanese offline channel is expected to drive both brand awareness and sales.
A MUSINSA official said, “MEGA Don Quijote Shibuya is a flagship hub with heavy foot traffic and trend-sensitive shoppers, so we expect strong brand exposure. We will expand WHIZZY’s footprint to 300+ stores by early next year and accelerate sales growth through localized promotions and marketing across Japan.”