MUSINSA’s largest annual online and offline discount event, ‘MUSINSA MUJINJANG 25 Winter Black Friday’, kicked off with strong momentum, drawing an immediate and enthusiastic response from customers.
Launched at 7 p.m. on November 16, the event surpassed KRW 10 billion in cumulative sales within just 90 minutes, signaling a robust start. Boosted by this early traction, cumulative sales exceeded KRW 60 billion by around 8 p.m. on November 17—just 25 hours after launch—with total units sold surpassing 1 million, equivalent to more than 600 items sold per minute.
Footwear dominated the top-selling product rankings on the first day. Popular items included the △Nike Air Force 1 ‘07 M’, △UGG Signature Suede Tasman Slipper, △Kinch Shower - 808 derby shoes, among others. Winter outerwear also ranked prominently, with pieces such as △FANCYCLUB Eyelet Fur MA-1, △thisisneverthat Pertex T Down Jacket, △MISEKY SEOUL Hoodie Double-Button Coat, and △TYPESERVICE Hooded Half Coat placing within the top 10.
Customer turnout at offline locations was similarly strong. Across MUSINSA Store Seongsu@Daelim Changgo, Hongdae, Gangnam, and Daegu, a combined 23,000 visitors were recorded on November 16 alone.
Enthusiasm continued during the offline event held in Seoul’s Seongsu district on November 15–16. More than 2,600 participants joined the ‘MUSINSA MUJINJANG Cheat Key’ promotion, which offered random gifts to customers completing special missions. High participation on both days led to an early closure of the event, underscoring strong interest in MUSINSA MUJINJANG Winter Black Friday.
A MUSINSA spokesperson stated, “MUSINSA MUJINJANG Winter Black Friday has grown beyond our signature year-end discount campaign to become one of Korea’s leading fashion sales events, with customer engagement increasing every year,” adding, “We will continue to deliver exceptional offers across fashion, beauty, outlet, boutique, and used categories to provide a uniquely ‘MUJINJANG’ shopping experience.”
MUSINSA MUJINJANG 25 Winter Black Friday runs until midnight on November 26. Throughout the remainder of the event, new themed promotions—including Signature Deals, Limited-Quantity Offers, Daily Deals, Seasonless Specials, and Category Days—will be unveiled each day.