MUSINSA is unveiling its first-ever large-scale fashion concept store, the MUSINSA MEGASTORE.
On December 11, MUSINSA will simultaneously open MUSINSA MEGASTORE Yongsan and MUSINSA STANDARD IPARK Mall Yongsan at IPARK Mall in Yongsan, Seoul. The opening marks MUSINSA’s first integrated retail complex bringing together MUSINSA STORE and MUSINSA STANDARD in a single space, and represents the largest offline store MUSINSA has introduced in Korea to date.
Spanning more than 3,300 square meters, the new loc3ation is also the largest single-brand retail space within IPARK Mall Yongsan.
MUSINSA selected Yongsan as the launch location for its first MEGASTORE due to the district’s exceptionally diverse customer base. Yongsan is a major urban commercial hub frequented by office workers, families, Gen Z and Millennial consumers, as well as international visitors. As a key transportation gateway connecting the greater Seoul area with other regions, and a district with strong inbound tourism, Yongsan offers a strategic location that brings together domestic and global consumers alike.
MUSINSA MEGASTORE Yongsan is designed as a space where visitors can experience the full spectrum of MUSINSA’s curation philosophy. The store features a wide range of categories—including MUSINSA GIRLS, MUSINSA BAG & CAP CLUB, MUSINSA YOUNG, MUSINSA WORK & FORMAL, MUSINSA FOR WOMEN, MUSINSA PLAYER, and a dedicated Sneakers Zone—showcasing more than 200 brands under one roof.
The store also includes a dedicated pop-up zone that will introduce new content on a monthly basis. To mark the grand opening, MUSINSA will host the “Hello Yongsan, Hello Player” pop-up from December 11 to January 11, featuring official team uniforms from popular sports such as baseball, football, and skiing. In addition, a pop-up for global brand ADIDAS, titled “FUN BEYOND RULES,” will run concurrently.
At MUSINSA STANDARD IPARK Mall Yongsan, the brand’s full lineup—including Menswear, Womenswear, Kids, Beauty, Home, and Sports—is brought together in one location. The store offers high-quality essentials and trend-driven seasonal items at accessible prices, reflecting MUSINSA STANDARD’s commitment to quality and value.
MUSINSA has extended the breadth of brand selection and benefits available on its online platform to the offline retail environment as well. Through its O4O (Online for Offline) approach, MUSINSA integrates online convenience and information directly into the in-store experience. By scanning QR codes placed throughout the store, customers can instantly access member-exclusive pricing, real-time inventory information, style content, and product reviews. To enhance shopping convenience for global visitors, the store also provides services in four languages.
To celebrate the opening of MUSINSA MEGASTORE Yongsan and MUSINSA STANDARD IPARK Mall Yongsan, MUSINSA will host a series of promotional events and special offers. On December 11 and 12, MUSINSA will offer a limited “Mega Bag” event, selling a curated set of items valued at approximately KRW 400,000 for KRW 49,900. Additionally, for four consecutive days through December 14, the first 100 customers each day will receive a 50% discount coupon, alongside exclusive in-store-only deals.
A MUSINSA official commented, “MUSINSA MEGASTORE Yongsan is a space that brings together MUSINSA’s curation beyond online and into the physical retail environment, representing the most complete form of the offline experience MUSINSA offers,” adding, “We aim to establish Yongsan as a key destination for experiencing K-fashion, while continuing to expand connections between our partner brands and customers.”