MUSINSA has unveiled its partner strategy for the first time, aimed at supporting the success of K-fashion and helping Korean fashion brands expand into global markets.
MUSINSA is set to offer comprehensive solutions, including marketing and logistics support, to help domestic brands enter its global store and succeed in overseas markets. MUSINSA has set its sights on reaching KRW 3 trillion(approx. USD 2.2 billion) in global GMV by 2030, working with top-tier local partners in key markets such as Japan, China, Southeast Asia, and the Middle East.
On June 10, MUSINSA held a press conference at Dongdaemun Design Plaza(DDP) in Seoul, ahead of the '2025 MUSINSA Global Partners Day' event. At the conference, Joonmo Park, CEO of MUSINSA, made his first official public appearance and delivered a presentation titled 'MUSINSA’s Global Expansion Strategy Co-Created with K-Fashion Brands.'.
Joonmo Park, CEO of MUSINSA, stated, “Now is the perfect time for Korean brands to expand globally, as K-culture goes mainstream and the market is showing unprecedented responses and opportunities.” He added, “However, there are still no clear success cases of Korean fashion brands on the global stage.”
He continued “MUSINSA is the leading fashion brand partner in Korea across every dimension—including scale, growth, and business scope.” He emphasized, “Having continuously expanded across categories, sales channels, customer segments, and business models, MUSINSA is now fully focused on growth and success in the global domain.”
Since its launch in 2022, MUSINSA’s global store has seen rapid growth, with GMV increasing by an average of 260% per year. By the end of April, MUSINSA’s global store featured over 2,000 brands and reached 3 million MAU(Monthly Active Users). Since launching MUSINSA Japan—its first overseas subsidiary—in 2021, the company’s brand business in the market has grown 17-fold by 2024.
At the event, MUSINSA announced the following support plan for partner brands: △ MUSINSA Fulfillment Service(MFS) △A brand onboarding synchronization system between domestic and global stores △Integration of the domestic and global apps.
MUSINSA plans to offer a one-stop service that handles the entire global logistics process on behalf of its partner brands. Once partner brands send their inventory to MUSINSA’s domestic fulfillment center, the company provides end-to-end fulfillment services that handle the entire logistics process for both domestic and international orders.
In particular, MUSINSA launched a forward logistics solution in Japan, cutting average delivery times from approximately seven days to as little as one to two days. Matin Kim, currently using MUSINSA’s forward logistics service in Japan, has seen a 75% increase in average daily sales since adopting the local fulfillment service.
Starting this August, MUSINSA plans to offer a brand onboarding synchronization system between its domestic and global stores for partner brands. The number of brands onboarded to MUSINSA’s global store, currently around 2,000, is expected to surpass 8,000 after August. Also, MUSINSA will extend its existing services—such as search, recommendations, rankings, and content—to international customers through the integration of its domestic and global apps.
Building on these strategies, MUSINSA will accelerate its online and offline expansion into global markets in the second half of the year. MUSINSA aims to expand the reach of its global store—currently available in 13 target markets—beyond China and Europe to the Middle East. In addition, MUSINSA will open an offline store as well as continue to grow its online platform.
MUSINSA will enter Japan and China this year, followed by Singapore and Thailand in 2026. By 2030, it plans to expand offline retail to North America and Southeast Asia, including the U.S., Canada, Indonesia, and Malaysia.
Joonmo Park, CEO of MUSINSA, said, “We are pursuing strategic partnerships with top-tier players in key global markets to drive our international expansion. By allowing brands to focus solely on their products while MUSINSA handles everything else, we aim to reach KRW 3 trillion in global GMV within five years and become the No.1 growth partner for K-fashion brands.”