MUSINSA strengthens its beauty category with the official launch of global makeup brand MAC.
MUSINSA Beauty will host an online showcase celebrating MAC’s official launch on the platform starting on the 7th. Running through the 25th, the showcase is themed “MAKE UP YOUR MOOD” and features visually striking editorial content highlighting MAC’s latest Powder Kiss Collection.
To mark the launch, MUSINSA Beauty will introduce MAC’s new products, including the Powder Kiss Hazy Matte Lipstick and Powder Kiss Lip & Cheek Mousse. These products are characterized by a soft-focus, mist-like blur effect, along with a lightweight and moisturizing texture.
MUSINSA Beauty will also release new shades available exclusively on the platform, including #OFF THE MARKET and #GIRLS WEEKEND, alongside existing shades such as #BE MY BRIDESMAID and #MULL IT OVER. During the online showcase period, customers who purchase MAC products will receive exclusive gifts on a first-come, first-served basis depending on purchase amount, including a MAC Fluffy Black Bag, MAC Velvet Heart Keyring, and MAC Nude Hair Claw Clip.
In conjunction with the online showcase, an offline pop-up store will be held at MUSINSA Store Seongsu in Seoul. Operating through the 15th by advance reservation only, the pop-up will offer a range of interactive experiences, including professional makeup touch-up services by makeup artists and personal color consultations designed to help visitors discover their individual mood.
A MUSINSA official said, “MAC’s official launch on MUSINSA as its first fashion platform partner is a highly meaningful step in expanding our beauty category. Going forward, we will continue to present differentiated beauty branding that creates synergy with fashion through exclusive colors and integrated online-to-offline content available only on MUSINSA.”
Details on MAC’s new products, the online showcase, and the offline pop-up will be available on the MUSINSA app starting at 11:00 a.m. on the 7th.