Seoul’s Manhattan: A Full Course of K-Fashion in Gangnam ｜The K-Fashion Edit by MUSINSA Vol.3

☑️Today’s Topic

If New York has Manhattan, Seoul has Gangnam. Gangnam is the heart of Seoul where fashion, culture, and lifestyle converge—an energetic district that welcomes hundreds of thousands of people every day. It’s also a fierce battleground for global brands competing to open their flagship stores.

As Korea’s leading fashion platform, MUSINSA stands shoulder-to-shoulder with these global names in Gangnam, curating a wide spectrum of K-fashion brands. If you’re looking to experience K-fashion that blends originality, reasonable pricing, and high quality, MUSINSA’s offline stores are your perfect destination.

🏬 Want to explore the trendiest K-fashion all in one place?

Head to MUSINSA Store Gangnam—the only large-scale multi-brand fashion store on Gangnam-daero and a hot new spot since its opening this August. Here you’ll find hundreds of K-fashion designer brands curated by category—from Girls, Young, and Women to Work & Formal. The shoe section is a must-see, featuring a massive “Sneaker Wall” with over 670 pairs on display. For global customers, multilingual service and tax-free payment are also available for a seamless shopping experience.

📍 441 Gangnam-daero, Seocho-gu, Seoul

👕 Looking for everyday essentials with a stylish edge?

The answer is MUSINSA STANDARD—the go-to SPA brand among Korea’s MZ generation. From timeless basics to trend-driven pieces with refined details, MUSINSA STANDARD offers diverse designs at affordable prices. The lineup spans across menswear, womenswear, and even kidswear.

📍 B2–1F, 54 Seocho-daero 77-gil, Seocho-gu, Seoul

🖤 Curious where K-pop stylists shop?

Discover MUSINSA EMPTY Apgujeong Basement, a high-end select shop showcasing niche brands from Korea and beyond. Located in Apgujeong—a hotspot for K-pop agencies and celebrity salons—this space is loved by K-pop stylists for its exclusive drops, limited-edition items, and unique high-end designs. Regular pop-up exhibitions and EMPTY-exclusive collections ensure that every visit brings something new.

📍 B1F, 30 Eonju-ro 174-gil, Gangnam-gu, Seoul

✨ Preview Seoul’s hottest K-fashion brands before you head to Gangnam
👉Shop MUSINSA Global Store