29CM is strengthening its position as a leading platform for global fashion brands targeting women in their 20s and 30s. On September 2, ARKET, the Swedish fashion and lifestyle brand under the H&M Group, officially launched on 29CM — the first-ever partnership with a Korean online retail platform.
From August 1 to August 25, 29CM’s transaction volume for global women’s fashion brands surged by over 62% year-over-year. This growth reflects the evolving preferences of 29CM’s female customers, who actively explore and experience emerging contemporary brands. The platform has enhanced its curation competitiveness to meet these needs.
Through its signature “Brand Highlight” campaign, 29CM curates and showcases both global and domestic designer brands, encouraging cross-category shopping. As a result, Base Range, a French-Danish brand, recorded a sevenfold increase in transaction volume from August 1 to August 25. Australian accessories and womenswear label Helen Kaminski also gained attention through a brand showcase for its 2025 Summer Collection in May. Additionally, expanding selections from Cecilie Bahnsen, Sea New York, and PERVERZE contributed significantly to overall growth.
Today, ARKET officially launched on 29CM, marking its first entry into a Korean online retail channel. To celebrate the launch, 29CM will introduce ARKET’s 2025 Fall/Winter Collection both online and offline, accompanied by exclusive promotions. A dedicated showcase will be available on the 29CM app, highlighting ARKET’s brand philosophy, along with an exclusive 10% online discount through September 15.
An offline pop-up event will also be held at MUSINSA Empty Seongsu, a premium multi-brand store, from September 6 to 14. Visitors can explore a special capsule collection featuring designs using ARKET’s signature typeface, “ARKET Sans.”
The ARKET showcase content is available from 10 a.m. KST on September 2 on both the 29CM app and the official website.