The No.1 SPA Brand Chosen by Korean MZ Generation: MUSINSA STANDARD ｜The K-Fashion Edit by MUSINSA Vol.4
☑️Today’s Topic
Fashion trends come and go, but the definition of a good outfit remains the same — timeless basics you always reach for. MUSINSA STANDARD, the private-label brand by MUSINSA, offers everyday essentials with elevated quality and reasonable prices.
Today, MUSINSA STANDARD is considered the most popular SPA brand among Korea’s MZ generation. In fact, it ranked No.1 in favorite SPA brands among people in their 20s in Korea. So, what makes this brand so special? Let’s dive in 👇
Q. What kind of brand is MUSINSA STANDARD?
A. Launched in 2017, MUSINSA STANDARD is MUSINSA’s modern basic casualwear label. With high-quality essentials at accessible prices, it has become a go-to brand for Korea’s MZ generation.
Q. Does MUSINSA STANDARD have brand ambassadors?
A. Yes. The current brand ambassadors are actors Lee Do-hyun and Han So-hee, two of Korea’s most celebrated talents known for their versatile acting skills. They were chosen because they perfectly embody the wide range of MUSINSA STANDARD’s style — from basics and classic pieces to trend-driven looks.
Q. Why is it so popular among MZ consumers?
A. MUSINSA STANDARD offers a wide variety of options tailored to different body types and preferences, making it easy for anyone to find their perfect fit. For example, pants come in sizes 26 to 42, covering a broad spectrum of body shapes. Combined with trendy yet timeless designs, excellent quality, and great value for money, the brand makes daily styling effortless — a key reason it resonates with young consumers who want clothes that are both practical and stylish.
Q. What are the most popular products?
A. MUSINSA STANDARD focuses on perfecting fit, fabric, and details. As a result, classic wardrobe staples — like slacks, blazers, and T-shirts — consistently rank as bestsellers thanks to their high quality and accessible pricing.
Q. We heard MUSINSA STANDARD designed Olympic uniforms, is that true?
A. Yes! MUSINSA STANDARD was chosen to design Team Korea’s official opening and closing ceremony uniforms for the 2024 Paris Olympics, following its success with the Hangzhou Asian Games uniforms. Traditionally, Olympic uniforms are designed by each nation’s most representative brands — Ralph Lauren for the U.S., Emporio Armani for Italy, Lacoste/Le Coq Sportif for France, and ASICS for Japan. MUSINSA STANDARD proudly joins this lineup of national brands, representing Korea on the global stage.
Q. What product categories does MUSINSA STANDARD offer?
A. The brand continues to expand its range beyond apparel with categories like MUSINSA STANDARD KIDS, BEAUTY, SPORTS, HOME offering customers a richer and more diverse lifestyle experience.
Q. Where can I buy MUSINSA STANDARD products?
A. All MUSINSA STANDARD products are available on the MUSINSA Global Store, which ships to 13 regions, including the U.S., Canada, and Japan.
Q. Are there any offline stores?
A. Currently, MUSINSA STANDARD stores are located in Korea. The first store opened in Hongdae in 2021, followed by new locations in Gangnam, Seongsu, and other key districts in Seoul. The brand has also expanded through shop-in-shop stores inside Korea’s top five department store chains — Lotte, Shinsegae, Hyundai, Galleria, and AK Plaza — offering more offline experiences nationwide. Today, MUSINSA STANDARD operates 30 stores in Korea and is planning to open its first overseas stores soon.
📍 Discover Korea’s No.1 Trending SPA Brand — MUSINSA STANDARD