Brand success is OUR success

  • We tell stories of our brand partners’ core value in an exceptional and captivating way (i.e. MUSINSA Way) through our original contents.

  • We discover the undiscovered fashion and help customers find their identities.

  • We define global fashion-tech and provide a personalized experience for everyone.


MUSINSA is more than a fashion e-commerce platform

  • Our ecosystem was set up to help anyone who has an idea to launch a fashion brand. It is a place where brands are created and dreams are realized.

  • We will continue to help brands start their journeys on a level playing field and contribute to creating a healthy fashion ecosystem.

  • We help visionary designers and brands minimize speed-to-market and maximize customer exposure.

  • We incubate and support brands on every step of their growth, from day-to-day operation (i.e. manufacturing, patent and licensing, legal, HR, marketing) to customer engagement (i.e. marketing, exhibitions, offline pop-up stores).

  • We care about climate change, which has been emerging as an important social issue, and engage in various environmental activities.