MUSINSA offers curated brands for anyone who wants to experience new designers, new brands and mostly new fashion. Our authentic style offering spans across young casual, street, contemporary, formal, traditional, high-fashion, sports, luxury, beauty, and lifestyle.

We provide everyone with personalized experiences based on 8K+ brands, real-time ranking system, AI-based recommendations, MUSINSA original contents (i.e. magazine, TV, lookbook, showcase, special issue, short TV, pictorial), and user generated contents (i.e. photo reviews, styling reviews).



Guide to better choice

29CM began its journey as an online lifestyle select shop in 2011 with the mission of guiding people to make a better choice. It curates and suggests better options for fashion, home, tech, beauty, and cultural products.

29CM is a Commerce x Media platform with a focus on uncovering, archiving, and spreading brands’ philosophies and stories that were previously little known to the public.

As an incomparable storyteller for its partner brands and a guide for making better choices to the customers, 29CM is pioneering a new genre in the commerce industry.



Find your coveted ones at soldout

soldout is a re-commerce platform that embodies the expertise and know-how of MUSINSA, which started as an online community for sneakerheads. soldout has expanded its category offering from limited edition sneakers to clothing, fashion accessory, lifestyle, tech product, etc.

The market price is determined through real-time bidding system open to both sellers and buyers. Once a transaction is made, the product is delivered after a rigorous authentication process by our in-house experts.

Shop limited editions on soldout, a marketplace for authentic products.



Online select shop for women with discerning taste

LAZY NIGHT is an online select shop catering to women with discerning tastes in fashion and lifestyle. Launched in May 2022, the name itself embodies the essence of a cozy nighttime dedicated solely to oneself. Throughout thoughtfully curated brands products spanning fashion, beauty, lifestyle, arts and more, LAZY NIGHT delievers exceptional shopping experiences.

LAZY NIGHT goes beyond being a meticulous brand curator, as it also provides inspiring contents that suggest a variety of tastes and coveting lifestyles. It features a great selection of brands and shopping experiences, striving to make every woman’s taste-finding journey enjoyable.



Shop for exceptional, experimental designer brands

EMPTY aims to be a creative select shop that introduces fashion and lifestyle brands from both local and global. The name ‘EMPTY’ means to fill the empty space with authentic and indistinctive brands, in alignment with the MUSINSA’s philosophy of unearthing and supporting emerging brands.

Located in Seongsu-dong, Seoul, the one-of-a-kind EMPTY store is a space for brands that boast their own unique philosophies and identities, rather than conforming to widely recognized norms. Whether you visit EMPTY’s distinctive brick-and-mortar store or explore the online shop, you'll find an array of exceptional designer brands, each with its own captivating story and design.