MUSINSA celebrates the Year of the Black Bunnywith its ambassador NewJeans, releasing the campaign visuals, as well assuggesting noteworthy women’s styling tips.
The campaign, which will be launched on January20th, introduces 10 looks that showcase the individuality of eachmember. You can see each of the five members’ different looks, who all pull offunique fashion items, ranging from a casual “street” look, to a more “preppy”look with varsity jackets and skirts, and even a “vintage look” as well. Notonly is this, but an interview video of NewJeans with the theme of “Do you knowMUSINSA?” will also be released as well.
The campaign reflects the seasonality of theLunar New Year, and is also a global campaign conducted in conjunction withboth Korean and global stores. In Decemberlast year, the global campaign "NewSINSA X MUJeans" was released onthe MUSINSA Global store. Starting with this campaign, NewJeans is definitelyplanning to actively participate in both Korean and global campaigns asMUSINSA’s newest ambassadors.
Along with the release of the campaignpictorial, MUSINSA will also additionally offer a promotion until February 7th,providing various benefits to customers. Customers in Korea who decide topurchase items worn by NewJeans will receive a coupon for up to a 7% discounton the Korean store. Additionally, customers are eligible for a raffle entryfor a special gift, if they comment and leave their opinions about the NewJeanscampaign pictorial on our social media. Furthermore at the global store,customers can participate in the “Catch the Bunny” lucky draw event, andreceive a curated selection of items based on their Lunar zodiac sign, whichthey can discover on our website, along with a promo code up to 15% off.
An official from MUSINSA stated, “We wanted topropose noteworthy styles to celebrate the Year of the Black Bunny, through apictorial that highlights the charm of each member within NewJeans,” adding,“We are planning to increase opportunities to introduce various women’s fashionwith NewJeans.”
Details regarding NewJeans’ campaign pictorials and specialexhibitions can be found at the MUSINSA store from the 20th.