MUSINSA today(19th) officially launched the brand shop of global sportswear brand lululemon, strengthening its premium brand portfolio within the athleisure category.
Founded in Vancouver, Canada in 1998, lululemon sparked a global movement with yoga apparel that combines proprietary performance fabrics and innovative design. Beyond apparel, the brand has built a strong global following by fostering a community-driven culture centered on wellness and movement, and has established a loyal fan base in Korea.
Through this launch, lululemon will present a wide-ranging product lineup—from yoga, running, and training to daily athleisure items suitable for everyday wear—within MUSINSA PLAYER, MUSINSA’s sports-focused category.
To commemorate the official launch, MUSINSA will host an online mega showcase. From the 19th to the 26th, the platform will unveil brand showcase editorials and offer special benefits for purchasing customers.
A variety of customer participation events will also take place during the campaign period. A “Snap Challenge” will invite customers to share full-body photos showcasing their personal style using lululemon products via MUSINSA SNAP. Five customers whose content is selected as top entries will receive special gifts.
In addition, customers who leave comments after viewing the showcase editorials will be entered into a prize draw, while those who submit product reviews after purchasing lululemon items during the event period will receive triple MUSINSA reward points.
A MUSINSA representative stated, “We are pleased to introduce lululemon, a brand that leads the global athleisure market and promotes a healthy lifestyle, to MUSINSA customers. Going forward, we will continue to strengthen the premium athleisure lineup within MUSINSA PLAYER and offer a broad curation ranging from high-performance gear to daily sportswear.”